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In this manner, corporations make certain that their marketing initiatives are more likely to attain consumers, by focusing on them exactly where they devote most of their time. Οι ασαφείς στόχοι φέρνουν ασαφή αποτελέσματα. Οι συγκεκριμένοι στόχοι σε καθοδηγούν με ακρίβ